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Our Unique Philosophy

As we were founded by doctors, keeping people healthy and well is at the heart of everything we do. We also apply the Socratic method to our business solutions. We use the framework of Business, Users & Technology to understand your goals.

Medical diagnosis and treatment is very similar to best practice, Design Thinking, and innovation success principles.

Therefore we always follow these steps.

  • Listen: We carefully listen to our clients to discover known, unknown, or unmet needs.
  • Investigate: Order some investigations or tests, our radar scan, or the propulsion test.
  • Treatment Plan: We then define the best treatment plan for your success.

What we do NOT Recommend

You may think you want to pay us just to slap our logo on your finished and that you have a fully formed go to market strategy.

That is not how we operate.

We are NOT a “pay for play” and do not work with companies focussed only on a single ROI financial metric.

We work with companies who believe in scientific excellence, purpose and impact.

We want to work with you if you share our values of:

  • Corporate Social Responsibility (CSR)
  • Environmental Social Governance (ESG)
  • Creating Shared Value (CSV)
  • Scientific Excellence

The Strategy You Need To Have a Commercially Successful Product

We believe that the most successful product development cycles involves 2 steps.

  • getting your product “to the shelf”
  • getting your product “off the shelf”

It also must be strategically integrated with your People, your Product and your Processes.

Our systematic, timeline based approach, will give you the best success outcome.

Our 7 Pillar of Success process has been built on sound foundations and a proven best practice pathway from over 20 years experience of product launches targeted at the “asthma, allergy and air aware” consumer

The first thing a good doctor should do is listen

We will listen carefully to where you are on your product or service success journey as it relates to the ASL 7 Pillars of Success.

After hearing your story we will then run some diagnostic tests.

The RADAR Diagnostic

What is the RADAR Diagnostic?

7 Pillars of Product Success are linear.

This is the network diagram bringing departments together and connecting them around one concept and also bringing it back to People, Product & Process